[ Buy from Amazon] [ Official Site ] [ Gamespot: 8.1 Users: 8.0 ]

This is a cool PC game, probably the best since World of Warcraft.  I’m sure it will also make a great console game at some point as well. It is also a better sequel, at least IMO.  Of course, that wouldn’t have been hard in Battlefield series, since the other one wouldn’t run on my computer, which I now realize is a shame since this is a good game and I think its predecessor was probably good too.  (BTW, the reason it didn’t run wasn’t because my computer wasn’t powerful enough, it had some weird issues with the resolutions I use.)

Battlefield 2142 is a first person shooter that simulates military combat.  It allows games of up to 64 players (32 per team) in opposing factions.  (The EU vs. PAC). 

You can choose one of four options:

• Recon:  This is basically a sniper.  They get sniper rifles, explosives, and camouflage.
• Assault:  Basic infrantry.  They get assault rifles and med packs.
• Engineer:  Good at killing armor and air.  They get something akin to a stinger missle launcher.  They can also repair armor, cars, air, etc.  They also get mines, which are quite nice.
• Support:  These are heavy machine gunners.  They can also resupply (provide more ammo).

The other interesting thing about this game is that you can get in vehicles such as tanks, mechs (large, heavily armed and armored robot looking things), cars (little dune buggie type vehicles with a machine gun turret), and various helicopters.  Tanks and mechs are really fun.  You can see the list of vehicles here.

The commander can also issue orders to people and squads (up to six players per squad).   A commander can also launch a UAV to monitor enemy troop positions and movement and can bombard them with an orbital strike. 

GOOD:  It’s fun to play.  32v32 is a blast.  It seems to be relatively easy to find game servers that are popular.  You can play a game pretty quickly, often around 30 minutes, and they are a blast.  You usually get some good adrenaline rushes.  I also admit to have a significant bias towards games where you play against or with other people as opposed to alone.  This is one of only three games I’ve found myself playing for any reasonable amount of time in the last few years (the other two are World of Warcraft and Warcraft 3: The Frozen Throne – I’ll discuss them later).

BAD:  The game doesn’t handle Alt-Tabbing very well which I find really annoying.  It also could have better game finding and matching features, sometimes joining with a friend is a royal pain because you have to keep hitting refresh until a slot on a server opens up and then sometimes it puts you on a different team.  Finally, the documentation pretty much sucks, but hey it’s a game and you’ll figure it out.

COOL BONUS:  It does have a pretty cool webpage showing your ranks and stuff.  Ranks that you get from playing and badges/awards (which are cool) lead to unlocks (better gear).   This is probably makes the game ten times more interesting.

SEE:  LokiTX (that’s me!)

Xbox 360, Wii, and PS3.  (BTW, XBox wins for best and easiest to find website.  Googling PS3 doesn’t even get you the official site as the top result and ps3.com and playstation3.com don’t go there either…. and it takes 2 clicks from playstation.com.)  They are all finally here and the battle is engaged.  It’s funny, when I set this blog up I went back and grabbed my favorite posts from my old blog and posted them on here with their original dates.  When I did that, I noticed a post from November 28th, 2005 – exactly one year ago – discussing the Xbox 360 launch.  That was the only one of the consoles that I made a half-assed attempt to buy on launch day, but I wasn’t there early enough so I missed out.  I later bought an Xbox 360.  At first I wasn’t blown away by the few games I tried.  Perfect Dark sucked, for example.  Halo 2 was fun to play in higher res, but not a big change.

Then my friend, Adam, introduced me to Call of Duty 2 (buy) and it was the first Xbox 360 game that I thought was really cool.  That was fun to play for a while, but I never really became a junky.  Probably because I was too busy playing World of Warcraft (which still, in my opinion, beats any console game).  But I did keep paying attention to the coming next gen console wars and followed that story with interest.

The outcome is one I never really expected.  First off, Microsoft really did a good job of throwing a monkey wrench into the PS3.  Gears of War (buy) is a great game (it has already sold one million copies) and it launched just before the PS3, accomplishing two things:

• Keeping all the Xbox 360 owners interested and excited about the Xbox 360.  It’s much easier to run out and buy Gears of War than it is to wait in line to get a PS3.  And a lot cheaper than paying a premium.    So I think it was a powerful mechanism for keeping the existing base excited about the X360 platform.
• It is a powerful, and cheaper, consolation prize for the people that wanted a PS3.  Microsoft got a bit of a boost since the PS3 got some bad reviews early on.  Everyone already knew it would be hard to get, but a few bad reviews, a lack of good games, and the general plethora of negative Sony news (exploding batteries anyone), wasn’t good.  The only really interesting PS3 game (IMO) that isn’t on another platform is Resistance:  Fall of Man (Gamespot: 8.6).  But it looks pretty similar to Gears of War (Gamespot 9.6).   And you can get an X360 and Gears of War, and still have almost $800 left over (given eBay’s PS3 resale price averages of $1,186).  So what would you choose?  I have chosen to think about buying a PS3 in the spring when they are plentiful, not marked up, and maybe have some games I am interested in.  Although if Microsoft feeds enough Halo 3 info before then, I might never buy one.

This isn’t from the game.  It’s from another project.  I’ll tell you more soon enough.

Map:  Alpha World

So, I got a Wii.  I paid about $50 over retail through craigslist, which I thought was reasonable to get it now.  I’ve never been a big Nintendo fan, I always thought they made kids stuff.  I mostly bought the Wii because I was curious about how the controller would work and how games would take advantage of it. 

So first I’ll admit:  I have only played Wii Sports – the basic game that comes with it.  (I have Zelda and Red Steel, but haven’t had time to try them yet.)  On Wii Sports I’ve played Boxing and Tennis.  And I have to say:  I like them. 

They are also seem to be good exercise, especially if you playing them standing up, which is how you should play them.  I can’t imagine playing them sitting down, that just seems weird.  The WSJ had a story about this called Wii Workout, which was pretty interesting. 

I’m pretty impressed.  The PS3:  not so much.  And I’m sure not paying a $400 premium for it.  I have an XBOX 360 (see my GamerTag in the gutter) already and I don’t see anything that makes me think the PS3 will deliver anything much better.  I’m sure in a year we might see something.  But until then, I think Gears of War is a killer 360 app.  And hey, in a year there will be Halo 3.

I generally prefer PC games anyway.

Mmmm, robots!

Shhhh! It’s stealth.  😉

Pluck, where I was a co-founder, just announced that they’ve raised $7mm from Reuters.  Reuters will also offer BlogBurst on its site and to its partners. Congrats to the team, they are doing an amazing job!

I’m not sure why anyone will care about what I have to say.  Except, perhaps, for the occasional person looking for start-up advice, info on games and movies, or that wants to follow the projects I’m currently working on.  Maybe one day one of these projects will take off and become really cool.  Until then, well, you’ll just have to pretend to be interested.  Unless you really are, in which case I’m glad.

 So, you ask, what are the projects?

 This is a perfectly reasonable question and I will introduce them all in due time.  Until then, I’ll mention briefly and in a totally obscure and worthless fashion that one of them is called Oxygen Games.  So hey, it’s a game company.  It’s, as is typical of whacky start-ups, in stealth mode.  So, I can’t talk much about it right now.  But soon enough!

Note:  This is not the first post on the blog anymore, I went and grabbed my favorite posts (which I thought might still be marginally insightful) and posted them here with their original timestamps. 

  This is a reprint from my old blog with the original timestamp.  

Ok, so I’m going to deviate a little from the norm. I’ve typically posted here about Shadows. So instead, I’m going to talk about the Xbox 360 and marketing. I waited in line at CompUSA and Best Buy to try and buy one last Tuesday. I’m not a big fan of waiting in lines, but I figured what the heck I’ll give it a try. CompUSA shut down the line about 15 people in front of me. At Best Buy it was three people in front of me. Let me tell you, that sucks. I guess I shouldn’t be surprised given my general unwillingness to spend the night in front of a retailer so I can get a new game machine.

What I am most fascinated by is Microsoft’s approach to this on a marketing level. Frankly, I’m kind of pissed about the whole thing. I am pretty sure the shortage was fabricated (or at the very least could have easily been avoided with some better planning) and, therefore, people like me that didn’t get there early enough wasted a lot of time for no really good reason. (I’ll take a little bit of the sucker label for this one too.) But I’m betting that before the end of the year there will be tons of Xbox 360s in stores. If I’m wrong on this I might actually have a very tiny degree of belief that the launch shortage wasn’t faked. But I think I’ll be vindicated in this – so much so that I’m writing it down.

Now scarcity is a great marketing tool. There was a news truck outside of Best Buy while I was waiting in line. (Of course there is such a high degree of news bandwidth now that they’ll cover almost anything – and nothing is more entertaining than a bunch of geeks standing around in the cold waiting in line for somthing shiny or weird.) But I think it can backfire. I think if more people could have gotten Xbox 360s out of the gate there would have been that many more evangelists out there – especially outside the hard core guys. With this “scarcity”, only the diehard fans got Xbox 360s – which is great for Microsoft if the console is spectacular and they love it. But if only the hardcore fans get it, only the hardcore fans will talk about it. And they are the most likely to be the harshest critics. If a broader group of people had gotten them (including slightly more casual gamers [read: unwilling to wait in line for hours]) the reivews and coverage might be more broad and balanced. I think in the current blog coverage on the Xbox 360, some of this is starting to bit Microsoft.

If I see enough lukewarm reviews, I might decide to wait for the Playstation 3. Or I might just stick with PC games (which are better IMO anyway). I’ll probably just end up waiting until I show up at some store and they happen to be in stock. I’m certainly not excited enough any more that I’m going to actively look for one. I am curious to see what, if any, impact this play has on the long-term success of the Xbox 360.

Well there is my wandering, random markething thoughts for the day.

  This is a reprint from my old blog with the original timestamp.   

So I’m getting ready to go to the Web 2.0 conference in San Francisco and it got me thinking. And looking at the schedule. At the top they have interesting quotes from people that are generally relevant to Web 2.0. They are all pretty insightful – I think I saw them all hitting refresh to try to get back to the one I wanted to talk about. It is:

“Web 1.0 was making the Internet for people, Web 2.0 is making the Interent better for computers.”

-Jeff Bezos

Then it hit me. Have we already moved past Web 2.0? Because last year Web 2.0 was all about XML and web services and all the fun things you could do with them. Things like RSS, metadata, and other neat things. Things that are still really important and cool. But not the things I think most people are talking about when they say web 2.0 now.

People are talking more about user-created content when they say web 2.0 now. Things like social bookmarking, wikis, community search, social networking, etc. This is great (especially for (obligatory plug) Shadows(end plug), but is it signalling a redefinition of Web 2.0?

Or are we really in Web 3.0?

1. (1.0) The web is, well, web pages. People can consume them.
2. (2.0) There are now web services. Value-added and affiliate sites, RSS, meta-sites, etc.
3. (3.0) User generated content. Social bookmarking, wikis, community search, etc.

These make for nice integer versions, but I’m sure there was 1.5 (Google) and maybe something else. And obviously there were at least some blogs before 2.0 and that is clearly user generated content.

Really though, I’m not going to give you an answer. I merely raise the question.

  This is a reprint from my old blog with the original timestamp.  

I’ve heard a lot of people talking about word of mouth marketing or generating buzz or getting the blogosphere on board recently. This is all well and good, but the problem is you can’t tell people what to think and you can’t force people to believe something is good. But if you convince a group of people that your product is great and they become fans – they will spread awareness. (And btw, convince doesn’t necessarily mean clever marketing, it probably means the product is really good and people like it.)

Traditional marketing is about convincing people to buy or use your product or service and, ideally, convincing them to pay a premium. This has to do with trust, visibility, awareness, etc. But I’m not here to teach a marketing class. The point is companies spend a ton of money so that you’ve heard of their product and that, hopefully, you believe you need it and that it is better. Therefore will buy it. People routinely pay more for Duracell or Kodak than the generic brands – even though often times the branded and store brand products are the same. This works when people walk into stores and make decisions on purchases. It doesn’t quite work the same on the web.

On the web, or at least the Web 2.0, people are connected with others. More and more that network influences their decisions. On LinkedIn people use their network to find jobs, check references, generate leads, and more. On Amazon you might find new books through lists or make purchase decisions based on comments or ratings. These types of things are changing the way people buy and, therefore, the impact of brands.

This will change marketing in a dramatic way. The networks of people that buy or use a product will heavily influence the success or failure of the product or service. Even getting the initial network will imapct the success or failure of new products. Not having a network of fans will hurt you, badly. This won’t happen in the real (physical) world in a meaningful way in the near future, but it will happen. As opinions are become readily available on mobile phones and tvs the networks will start to invade the physical world. But right now we can see them impacting the way people buy, discover, and use, things on the web.

In the future The Network will be the Brand.